What is Advanced Shoe Lab?

Advanced Shoe Lab is a start-up company founded in order to achieve a breakthrough in the development, production and distribution of footwear.

The founders of Advanced Shoe Lab are entrepreneurs who succeeded in developing SafeSize® technology – an innovative worldwide approach to selling shoes. Safesize® technology consists of shoe-scanners (measuring inner dimensions of shoes), foot-scanners (measuring customers’ feet) and sophisticated algorithms that consequently select the best fit and size. SafeSize® was originally developed for customers with healthy feet.

There is however a large number of customers who have different foot problems, such as Hallux Valgus, different orthopedic issues, specific troubles due to diabetes, and also need help. Advanced Shoe Lab is therefore going to find a solution for them. 

How does it work?

Advanced Shoe Lab has the knowledge and capacities to use the SafeSize® technology in the following fields:


»Bespoke shoes« are shoes based on the measurements of a defined customer and are (predominantly) manufactured only in a single pair for this customer. The worldwide contenders still produces customized shoes using very basic technologies. Advanced Shoe Lab uses advanced technologies to produce a bespoke pair of shoes for a defined customer.


Diabetic patients need a special treatment when ordering new shoes that the current SafeSize® technology for healthy people cannot comply to. Advanced Shoe Lab is working on the diabetics’ specifics and make corrections on the basic SafeSize® recommendation system. 


Customers who have problems with Hallux Valgus are currently served inadequately: either they cannot find shoes that would support their condition or such shoes are very expensive. Advanced Shoe Lab is developing shoe models which will relieve customers who suffer from Hallux Valgus of pain when wearing shoes. Advanced Shoe Lab will develop technologies which will not only simplify the production process but also reduce the costs and enable vendors to offer specific Hallux Valgus shoes that fit.


Customers with foot problems who require special treatment concerning their shoe purchase are also currently not taken good care of, as such shoes are not easily found or can only be acquired at a high price.

Advanced Shoe Lab is currently developing the technology which will enable shoemakers to produce customized shoes much easier at affordable prices.


The grading of children's shoe lasts is based on 50-year-old dated manual measurements of kid´s feet. The sales in the physical shops do not correspond with the latest developments in the footwear sector. Advanced Shoe Lab’s new grading of children's shoes will be based on over 1 million measurements and will take the lengths as well as the widths into account

The team behind Advanced Shoe Lab

The founders of Advanced Shoe Lab are Martin and Aleksander Kopac.

Martin Kopac, MSc

Martin has spent most of his career in the footwear industry. For many years he was General Manager of Alpina, a major shoe company. He was co-founder and first president of the European Technology Platform for Footwear and member of the European industrial technology platform Manufuture. Having left Alpina, he and his son Aleksander founded UCS, a company that has paved a highly innovative way to shoe selling of the future.

Aleksander Kopac, BSc

Aleksander is co-founder of UCS and has 25 years of entrepreneurial experience. He founded and successfully managed a wholesale company. Aleksander holds a Bachelor’s degree in Economics and Business Studies, and is specialized in marketing. After selling UCS he founded AlpVent AG, a Swiss investment company.

In UCS Aleksander and Martin brought together experienced people from footwear development, manufacturing, retail, last production, information technology, electronics, orthopedics and biomechanics. The company has managed to develop technologically superb solutions for the shoe production and retailing industries.

In just seven years, the company developed globally unique technologies and instruments that are not only in place around the world but also widely used. The outcome is called SafeSize® and offers innovative sizing solutions for manufacturers, retailers and institutional buyers.

Contrary to popular belief and common sense, shoe sizes are arbitrary because every manufacturer uses different logic when labeling shoes with sizes. E.g. U.S. size 10 can not only vary from brand to brand, but even between different models of the same brand. In a world where the actual size of a shoe is different from the declared size, finding an optimal sizing solution is an important challenge. UCS succeeded in finding a successful solution.

In December 2015 UCS was sold to the Dutch company LFT. They put together their solution for giving functional advice to shoe buyers and together with SafeSize® shoe size recommendation came out with an amazing new solution. See more at www.safesize.com.

Advanced Shoe Lab is going to extend the use of SafeSize® technology from customers with healthy feet to those who experience problems in regard to the fitting of their shoes.


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